Work
DATA PLUS
SERVICES
BRAND DESIGN
PRODUCT REFRAMING
WEB DEVELOPMENT
MARKETING COMMUNICATIONS
DIGITAL CAMPAIGNS
CATEGORY
SOFTWARE
CLIENT
DATA PLUS
Data Plus is one of the oldest software companies in Bulgaria and has grown to become a reliable partner of the newly established private sector in Bulgaria following the communist era. Amid both a generational shift and a declining attention span, Data Plus contracted Spect with the aim of converting more clients by both clarifying product key messaging and reframing their initial offerings to provide a clearer brand identity.
Aspects
Spect worked together with Data Plus to refresh the company’s image and redefine its portfolio to match a new generation of client Personas, by getting to the essence of what their company represents. In particular, it was important to differentiate from the competition by evidencing Data Plus as a strongly data-driven, no-nonsense company in an increasingly flooded business software segment.
Prospects
Traffic for Data Plus’s touchpoints increased immediately after the launch of its new website and has continued growing ever since. Spect has also aided Data Plus with an ongoing expanding presence in new communication channels every quarter.
